Y'AM Capri Logo

Value Chain RTW

Circularity

Community

Brand Details

BRAND NAME

CATEGORY 

COUNTRY, ORIGIN

YEAR FOUNDED

FOUNDED BY

TEAM SIZE

WEBSITE

INSTAGRAM

Y’AM CAPRI

READY TO WEAR

ITALY

2017

VALERIA DE GREGORIO

INDEPENDENT

WWW.YAMCAPRI.IT

WWW.INSTAGRAM.COM/YAMCAPRI

Sustainability Development Goals (SDG)

Product Circularity

Collections are designed in classic silhouettes and not constricted by fashion seasonality. Natural fibres (Oeko-Tex) ensure all-year-round wearability including insulation, breathability and layering. 

The brand is recognized as Fair Trade, Fair Wear, Bags of Ethics Earth Positive which represent product labels with ethical standards. Furthermore, fabric scraps are repurposed for hair accessories and pouches for its bijoux collection -employing a “no waste” policy.

Supply (Value) Chain

An intimate personal knowledge of supply chain workers, who are predominantly family-run operations.

Workers are long-standing employed Fairly and their sense of closeness and empathy for one another is evident from regular site visits.

Sustainability in Operations

As an island-born brand, sustainability is engrained into the brand’s foundations. There is a genuine respect for nature, people and tradition in order

to preserve the beauty of Capri and its island-culture. 

Community Engagement

The brand employs female artisans from within the island-community and donates a portion of its profits into Save the Children foundation. It aims to develop a customer-engagement

program on the mainland (Naples) at some point in the future, where customers and tourists can participate in traditional application techniques.

Transparency

The brand is very open about where their fabrics come from, their values, and their mission to respect people, animals, and the planet is found readily available on their website and in interviews. They openly share their values of sustainability and ethical production. 

Certifications

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