Stylists going green to promote a fashion future
While a closet of cotton prairie dresses and baby lace puffed sleeves remain a safe-bet favorite, (there is always a place for the timeless provincial), stylists have begun to raise a curious eyebrow to the origins of their go-to threads… and it’s no longer driven by client requests.
The industry has surely begun to evolve, with a growing demand for regenerative agricultural methods, plant based dyes and recycling of the thick crust of plastic that coats a layer of our prehistorically green earth.
Spokespersons and brave activists raised public concern and fought for our environment long before it became mainstream knowledge that our planet was dying. Environmentalists such as Emma Watson (UN Women Ambassador, British actress best known for her role in the Harry Potter saga), Greta Thunberg (Swedish schoolgirl and UN guest speaker), Livia Firth (formerly married to British actor, Colin Firth; founder of Eco Age and the Green Carpet Fashion Awards held in Milan) and the late Wangari Maathai (former social, environmental and political activist; the first African woman to receive a Nobel Peace Prize) created a domino effect in how you and I, and indeed our personal stylists (and those we follow for trend advice), consider fashion (and its waste).
Read on to find more about our list of image-makers who support an environmental shift in the ‘marketplace’ of style.
Cassandra Dittmer: the sustainable stylist
This Los Angeles based stylist took notice three years ago, as her clients began asking more about the brands they were wearing, and that they wished to make decisions about brands whom their values aligned. Celebrity clients who support Dittmer’s move into sustainable wardrobe edits and ethical brand selections include Bebe Rexha and Laura Dern, while magazine editors are equally as adoptive of the shift.
Tara Swennen is responsible for the sustainable styles you’ll find on Academy Award winner, Allison Janney. We were impressed to find Tara was recruited as a style brigade member for luxury fashion rental app, Armanium, alongside celeb heavyweights George Kotsiopoulos and Cristina Ehrlich.
Founded in 2016 by Trisha Gregory and Alexandra Lind Rose and funded by Tommy Hilfiger and C Ventures Fund, Armanium closed its doors at the beginning of the pandemic due to high running costs and editorial content that was unmatched to the luxury market.
“The beauty of a rental is that this is here, it’s vintage. So even though it might not be that old, I would much rather you rent it, than purchase something new”.
Tara’s beliefs about a circular model are shared by others like Jamie Mizrahi, who recently collaborated with Rent the Runway on an exclusive collection for off-the-red-carpet looks as seen on Katy Perry, Nicole Richie and Riley Keough. Thanks to stylist initiative and an expanding ($1.93B by 2023) fashion rental market, luxury fashion is becoming more accessible for customers who wish to dress alike to the celebs they fan over.
Closure of Armanium – Business of Fashion – www.bof.com
Fashion Rental Market estimate – Market Watch – www.marketwatch.com