She is the Ecopreneur behind India’s first and leading cruelty-free and vegan fashion blog. Shruti Jain was raised in Indore, in Central-West India; notably the largest most populous city in the state of Madhya Pradesh, and coincidently, voted the cleanest city in all of India for the past six consecutive years.
Shruti is based in Dubai and founded her digital magazine, Style Destino in 2011. Her writing focuses on slow living, from fashion, beauty, travel and food. You’ll learn about the tastiest farm-to-table cafés between India and Dubai, Sustainable Guide to Diwali, to the health benefits of Tumeric tea.
Inspired by culture, Shruti keeps abreast of the latest in fashion and business by delving into magazines such as Vogue and Forbes. Her travels from middle Asia to Berlin, the Middle East to the UAE pin-mark the best places to nourish during your travels, and how to embrace mindful travel.
Most importantly, Shruti points out her ‘imperfect’ sustainable lifestyle, in a humble and identifiable way. Her articles are thoughtful and easy to digest, with insight to her values as a sustainability activist.
“The world will be a better place not by a few people living a perfectly sustainable life but by billions trying sustainability imperfectly.”
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