In 2017, Ali Daniel Flores and Victor Olmos founded Olmos y Flores. Within their first year, they had created a trademark sombrero that would receive international acclaim. In 2018, the enormous sombrero was modeled by a nude Gigi Hadad and caused a major stir in global fashion media when Jacque Mus claimed the hat was of his own collection, failing to credit the true designers. Olmos y Flores is a Mexican ready-to-wear and resort brand that has a very clear vision to disrupt and remove stigmas about Mexico, preserve ancient techniques by creating opportunities for local artisans.