Value Chain Outerwear
CHLOÉ MENDEL + GUSTAVE MAISONROUGE
Sustainability Development Goals (SDG)
The brand aims to be zero-waste and uses deadstock textiles and recycled PET (plastic bottles) to create many of its raincoats. While plastic is not biodegradable, the brand makes a conscious effort to reduce waste by repurposing used plastics and virgin synthetics into wearable timepieces.
Repurposing existing textiles conserves an estimate 70% water compared to producing new textiles.
Leftover materials are used for their Accessories collection. The trace amounts waste their from Accessories are donated to Brooklyn-based FabScrap, who distribute to fashion students and other community groups.
Supply (Value) Chain
The brand employs small workshops who are experienced in the niche of working with fur. The majority of their suppliers are based in New York,
where its founders have traveled to visit each workshop. These include female-led and family-owned, generational workshops.
Sustainability in Operations
Their digital showroom and wholesale clients account for the majority of product distribution. The founders understand that sustainability is oftentimes a coined term, and while their brand was developed to be
zero-waste from the very beginning, their company is led with a conscious mindset in all operational units to minimize environmental impact. The brand executive management is diverse as are its campaigns.
The brand donates its minimal textile waste to FabScrap, who distribute to fashion students and community groups. And true to its value system on animal welfare, every coat sold
provides a homeless puppy or kitten transportation to a no kill shelter, in conjunction with Paws Chicago; a leading no-kill shelter in North America.
The brand is clear about its faux fur, environmental impact, supply chain and its founding partners, while its campaigns promote diversity and inclusion. In just 4 years since its inception, Maison ATIA is a 100% fully sustainable brand and was awarded the Positive Luxury “Butterfly Mark” in 2020.