Le Sirenuse opened in 1951, when four Neapolitan siblings, the Marchesi Aldo, Paolo, Anna and Franco Sersale turned their summer house in Positano into a charming hotel, overlooking the bay of Positano. Today the 58-room resort is considered one of Italy’s leading seaside luxury hotels, though it still retains the intimate, cultured atmosphere of a private home.
Franco, an art connoisseur whose impeccable taste did so much to define Le Sirenuse’s signature style, passed away in January 2015. But this remains a cherished family concern.
Since 1992, Franco’s son Antonio has looked after the day-to-day running of the hotel, while Carla, Antonio’s wife, designs Le Sirenuse, Positano Mare Collection, a line of beachwear and womenswear inspired by Positano and sold at the Emporio Sirenuse boutique and in selected stores worldwide. Paolo’s daughter Marina created Le Sirenuse’s fragrance and skincare line Eau d’Italie with her husband Sebastián Alvarez Murena, while her sister Giulia curates Le Sirenuse’s much-loved outdoor planting schemes and indoor greenery.
The hotel sits at the heart of Positano village, on scenic ‘Amalfi Drive’, just 55km south of Naples. Perched above the sea, the rooms, terraces, bar and restaurant are an oasis of peace and silence, illuminated by a breathtaking view.
As you walk through the cosmopolitan coastal streets that are woven through ancient rock, you will find cobblers, artist studios, boat makers and fisherman. You are afterall, on a summer vacaion at one of the world’s most favored coastlines.
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Before the age of 10, Bethanie was already developing as an artist with writing classes, illustration, dance, theatre and piano. Later, clients from fashion, real estate and corporate sectors rounded her creative, technical and social media writing skills. Naturally, her artistic interests transposed onto film and production. Today, Bethanie hosts and produces interviews with international lifestyle brands and contributes to SNEZNY travel magazine.