Papamoa

New Zealand

EMROCE

Only zero waste swimwear brand in the world- A trailblazing brand at the forefront of the eco-conscious swimwear movement.

Swimwear that places equal emphasis on sustainability and inclusivity.

Emroce

Origins

Creative Director

Values

Recognition

Addressing Sustainability

The world of swimwear has been given a breath of fresh air with a new concept that places sustainability and inclusivity at the forefront. This innovative approach, embodied by Emma La Rocca’s Emroce brand, not only champions diversity in body types and gender identities but also leaves behind zero waste through its thoughtful design process.

La Rocca’s vision for swimwear is both responsible and beautiful, demonstrating a deep commitment to preserving the environment while promoting equality. With Emroce, sustainability and inclusivity are seamlessly integrated into the world of fashion, setting a new standard for the industry.

Origins

Emroce has been at the forefront of eco-conscious swimwear innovations since 2015, captivating consumers with its stunning designs and revolutionary campaigns that inspire sustainability.

Originally launched in Italy, Emroce’s swimwear is now crafted in New Zealand using premium Italian fabrics that have been recycled to reduce environmental impact.

Emroce
Emma La Rocca

Creative Director

As the founder of Emroce,  Emma hand-makes her designs in Pāpāmoa. Despite being based in New Zealand, her creations have gained popularity among women across the globe. Emma’s unique approach to pattern-making, which involves zero-waste techniques, has garnered international attention.

Her expertise in this field has led to collaborations with international brands and opportunities to educate design students. Emma’s contributions to sustainable fashion have even earned her a place in a prestigious museum in Amsterdam.

Values

Emroce’s brand values revolve around sustainability, inclusivity, innovation, and functionality.

Emroce is deeply dedicated to inclusivity, offering a wide range of sizes and welcoming all gender identities, including a Non-Binary Swimwear Collection.

emroce

Recognition

Emroce has become a well-known name in the world of sustainable swimwear, thanks to its commitment to zero-waste practices. The brand has been featured in numerous articles and blog posts, with each one praising its eco-friendly approach and inclusivity.

emroce
emroce

Addressing Sustainability

Emroce’s main focus is creating functional, zero-waste designs with a perfect fit. They prioritize practicality over pure aesthetics and avoid following trends.

Each style is stripped down to its essential components. Any additional elements that are included are to improve the garment’s functionality or utilize excess fabric. The brand is committed to minimizing waste and uses recycled paper from local supermarkets to create their patterns.

Seek & Ye Shall Find

60 Topaz Drive, Papamoa Beach, Papamoa 3118,

New Zealand

+64 27 229 1978

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