Burberry has begun retooling its Yorkshire factory to manufacture one billion non-surgical hospital gowns and face masks for the NHS. In addition, the luxury brand has used its distribution networks to supply another 100,000 surgical face masks.
Voted the Leading Luxury Brand in the 2018 Dow Jones Sustainability Index, which tracks the performance of companies in terms of economic, environmental and social criteria. In 2017/18, the label obtained 48 per cent of its total energy from renewable sources, up by 24 per cent from the precious year. At the time, Leanne Wood, Burberry’s chief people, strategy and corporate affairs officer, said “At Burberry, we are passionate about finding ways to be socially and environmentally responsible in everything we do, from investing in the communities at the heart of our business to creating innovative ways to tackle the most pressing issues faced by our industry.”
And as Britain’s COVID death toll reaches 1,000, Burberry’s CEO, Marco Gobbetti explains “In challenging times, we must pull together. The whole team at Burberry is very proud to be able to support those who are working tirelessly to combat COVID-19, whether by treating patients, working to find a vaccine solution or helping provide food supplies to those in need at this time.
“COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.”
Burberry is also funding research into a single-dose vaccine developed by the University of Oxford that is on course to begin human trials in April, as well as supporting charities including FareShare and The Felix Project, who are dedicated to tackling food poverty across the United Kingdom.
Head of Medical Sciences at the University of Oxford, Professor Gavin Screaton added: “We are delighted with Burberry’s generous support for the University’s research into a vaccine for COVID-19.
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Before the age of 10, Bethanie was already developing as an artist with writing classes, illustration, dance, theatre and piano. Later, clients from fashion, real estate and corporate sectors rounded her creative, technical and social media writing skills. Naturally, her artistic interests transposed onto film and production. Today, Bethanie hosts and produces interviews with international lifestyle brands and contributes to SNEZNY travel magazine.