WORDS BY FAITH LEMASTERS
Beth Richards was interested in the arts and creative self-expression from a very early age. She grew up in a “sporty” family, but gravitated towards painting, crafting, dancing, and music. In high school, Beth was planning to go to a school where she could become a full-time dancer. She had one elective class to take before transferring, and it happened to be a clothing class – ultimately, this sparked Beth’s interest in pursuing fashion as a career.
Some of Beth’s early role models were her mother (“very supportive, super lucky”), Betsey Johnson, and Madonna. Speaking on Madonna, Beth noted the influence the entertainer had at the time as an outspoken feminist artist – “very liberating for everyone.” These values of creativity and feminism have helped shape Beth into the designer and business owner she is today.
Ethics are always at the forefront of Beth Richards swimwear. Even throughout the financial hardships of the pandemic, all employees were continually paid a fair wage. Beth’s mindset on sustainability and ethics is a comprehensive one – animals, our planet, people – everything is all interconnected, thus, must be respected and appreciated. Beth is also an advocate for getting involved in the community, donating to important social causes, and volunteering. The values of the brand are the values of Beth herself – something which shines through her work.
In addition to designing and operating for her brand, Beth has been instructing online courses and finds the work to be very rewarding. She received an incredibly formative higher education, which she credits as setting the framework for the career she now has. So, having the opportunity to teach and inspire others is something she’s incredibly passionate about.
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Before the age of 10, Bethanie was already developing as an artist with writing classes, illustration, dance, theatre and piano. Later, clients from fashion, real estate and corporate sectors rounded her creative, technical and social media writing skills. Naturally, her artistic interests transposed onto film and production. Today, Bethanie hosts and produces interviews with international lifestyle brands and contributes to SNEZNY travel magazine.