AfterlightImage 151

Value Chain Swimwear

Circularity

Community

Brand Details

BRAND NAME

CATEGORY 

COUNTRY, ORIGIN

YEAR FOUNDED

FOUNDED BY

TEAM SIZE

WEBSITE

INSTAGRAM

BETH RICHARDS

SWIMWEAR

CANADA

2011

BETH RICHARDS

INDEPENDENT

WWW.BETHRICHARDS.COM

WWW.INSTAGRAM.COM/BETHRICHARDS

Sustainability Development Goals (SDG)

Product Circularity

The brand aims to be as low waste as possible, reusing fabric scraps to create new pieces and ensuring consumers purchase to keep, rather than return.

In addition to these steps, they use high quality, ethically made fabrics

from Italy to ensure the swimsuits are made to last.

A warranty is even offered to make sure consumers are able to get the most wear out of their swimsuit as possible.

Supply (Value) Chain

The brand works very directly with their supply chain, to the extent they consider their supply chain to be part of their team.

There is open communication and assurance that all employees receive fair pay and have good working conditions.

Sustainability in Operations

They believe sustainability goes far beyond simply making quality products and reusing fabrics – sustainability involves our ecosystem as a whole.

This means that in order to be truly sustainable, they believe there must be respect for people, animals, and our planet. In order to be truly sustainable, they believe one must be fully ethical in all areas of production.

Community Engagement

The brand is actively involved with various organizations through philanthropic efforts. 

Their focus is on empowering the community, and in particular, empowering women and children.

Transparency

The brand is very open about where their fabrics come from, their values, and their mission to respect people, animals, and the planet is found readily available on their website and in interviews. They openly share their values of sustainability and ethical production.